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Most companies don’t lose margin because their pricing strategy is reckless — they lose it because old prices become invisible. In Part 3 of the segmentation series, Tim Van Mieghem shows how customer and product segmentation can reveal underpriced pockets of the business, especially in small customers, low-volume SKUs, and volatile demand patterns.

Segmentation helps owners and investors see what the income statement hides: which customers, products, and capacity decisions are creating value — and which are quietly giving it back. Part 2 of the 9-Box Segmentation Series shows how to find hidden margin already sitting inside the business.

Some parts of your business look identical on the income statement. But they don’t behave that way in real life. Segmentation shows you which twin is creating value — and which one is quietly consuming it.