
In this latest episode of the Shocking Profit Podcast, we continue our growth series featuring marketing expert Mark McCleary. Your host, Tim Van Mieghem continues the conversation to uncover practical insights about selecting marketing channels, developing effective messaging, and building strategic partnerships that drive business growth.
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Some of the key topics Tim and Mark discuss include:
Channel Selection Strategy: Learn how to choose the right marketing channels based on your target customer and sales process complexity - from social media for mass-market products to specialized approaches for sophisticated B2B sales.
Center of Influence Marketing: Discover the power of strategic partnerships and referral networks.
Cost-Effective Testing: Explore modern digital marketing approaches that allow you to test strategies with minimal investment - as little as $20 per day - before scaling campaigns.
Whether you're an entrepreneur looking to grow your family business or a seasoned business owner seeking to optimize your marketing ROI, this episode provides actionable strategies you can implement immediately. Mark's emphasis on testing, measuring, and scaling what works offers an approachable roadmap for marketing success.
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Don't miss this episode - tune in now to learn how to shock your profit through effective marketing strategies! Listen to Shocking Profit on Apple, Spotify, or wherever you tune into podcasts.

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