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RFP RESPONSE
BACKGROUND
- Food processing company
- Largest customer put their business out for bid; entire business was at risk
- Engaged The ProAction Group to provide perspective and help manage the response and negotiation process
INITIATIVES
- Prepared a detailed response to the RFP
- Built a value model to quantify the non-price benefits
- Prepared for presentations and negotiations
RESULTS
- Our client tripled their business with this customer, and enhanced the relationship in the process
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