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PRODUCT MANAGEMENT
BACKGROUND
- Specialty chemical manufacturer
- A key product segment was stagnant; conventional wisdom was that it was a “mature” product line
INITIATIVES
- Executed supply chain initiative to reduce cost and improve product quality
- Developed product extensions with varying specifications for different customer needs
- Revitalized distribution channels through new incentives and by working with distributors to understand their local market needs
RESULTS
- Revenues in this product segment increased by over 100% within 12 months
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