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$300 MM Expansion through New Market Entry
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Manufacturer of Building Products
New Market Opportunity |
Our client, a manufacturer of building products, has a long history of success. With growth in its core business slowing, the company wanted to explore expansion into a related market space. The company turned to The ProAction Group to identify ways of outperforming incumbent suppliers as a key aspect of assessing market attractiveness.
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$6 Billion Market Profiled
Identified Competitive Edge
Developed Entry Strategy
Identified Acquisition Candidates |
Working closely with client executives, The ProAction Group developed a comprehensive business plan based on:
- A market profile, which included market size, segmentation, customer decision making factors and processes, support requirements, success factors, competitive positioning, and product economics.
- An evaluation of how to add value by solving important problems for customers and by implementing best practices and operational efficiencies across acquired companies.
- The identification of strategic options for market entry, including geographic scope, relevant high-potential acquisition candidates, countermeasures to overcome barriers created by competitors and suppliers, game plans for growth, preliminary financial analysis, and an executable timetable.
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Prompt Board Decision
Faster Execution of Entry |
ProAction helped client executives create a solid business plan for entry into the targeted $6 billion market. This plan enabled the client's Board of Directors to make a quick and informed decision. The company is now in the process of executing the plan to develop a $300 million business within six years through acquisitions and organic growth. ProAction's guidance accelerated the client's entry and acquisition process by six months or more.
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