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MARKET PROFILE
BACKGROUND
- $100 million energy services division of a global corporation saw growth potential in renewable energy
INITIATIVES
- Conducted study of market for solar electric and thermal, wind, biomass, and other renewable energy supplies
- Prepared market profile; assessment of fit between client’s capabilities and segment requirements; and recommended a course of action and next steps
RESULTS
- Concluded that, while solar market is still early stage, its fit and long-term growth potential justifies pilot program to build capabilities and knowledge while limiting risk
- Client is in discussions with potential customers
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